Question 1

Distribution is very limited with which of the following type of consumer product?

Accepted Answer

A)  shopping product
B)  convenience product
C)  discretionary product
D)  prepurchase product
E)  specialty productF) B) and E)
G) C) and E)

Question 2

An iMac personal computer from Apple can be classified according to all of the following categories EXCEPT:

Accepted Answer

A)  a business product.
B)  a nondurable good.
C)  a B2B product.
D)  a durable good.
E)  a consumer product.F) A) and B)
G) D) and E)

Question 3

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.

Accepted Answer

A)  an insignificant point of difference relative to competing snacks-consumers wouldn't switch from eating snacks from Frito-Lay and others
B)  too little market attractiveness-the growth in the snacks market is declining
C)  poor execution of the marketing mix-General Mills did not offer free samples at grocery stores
D)  poor product quality-the chips were not the same size
E)  incomplete market and product protocol-the brand name "Fingos" did not get consumers excitedF) All of the above
G) C) and D)

Question 4

Advertising is most important for which of the following products?

Accepted Answer

A)  bicycle
B)  toaster
C)  orange juice
D)  deck furniture
E)  watchF) A) and E)
G) B) and D)

Question 5

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Accepted Answer

A)  Capacity management
B)  Customer experience management
C)  Derived demand
D)  Internal marketing
E)  The key service factorF) B) and D)
G) B) and C)

Question 6

Which of the following is considered an idea?

Accepted Answer

A)  haircut
B)  birdfeeder
C)  chewing gum
D)  marketing class
E)  securityF) B) and D)
G) None of the above

Question 7

IDEO is a company that

Accepted Answer

A)  creates innovative promotional programs for its clients' new products.
B)  is a firm that developed the formal Stage-Gate® process to commercialize new products for its clients.
C)  uses "design thinking" to develop new products for other organizations.
D)  rates new products like Consumer Reports.
E)  runs patent searches for companies that don't have and internal legal department.F) B) and C)
G) A) and D)

Question 8

Audiences are allowed to preview actual movies (a "sneak preview") such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process?

Accepted Answer

A)  market testing
B)  business analysis
C)  commercialization
D)  screening and evaluation
E)  concept testingF) None of the above
G) B) and E)

Question 9

Cars and appliances are classified as

Accepted Answer

A)  reusable goods.
B)  nondisposable goods.
C)  imperishable goods.
D)  reliable products.
E)  durable goods.F) A) and B)
G) All of the above

Question 10

The new-product process refers to

Accepted Answer

A)  the informal process of "brain storming" to generate new-product concepts at a marketing staff meeting.
B)  the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
C)  the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.
D)  the two stages an organization goes through from idea generation to commercialization.
E)  a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.F) C) and E)
G) C) and D)

Question 11

Compare continuous,dynamically continuous,and discontinuous innovations.Provide the marketing strategy and an example of each.

Accepted Answer

With a continuous innovation,no new lear...

Question 12

Raw materials,such as grain or lumber as well as assemblies or parts,are referred to as

Accepted Answer

A)  production goods.
B)  components.
C)  accessories.
D)  support products.
E)  raw assemblies.F) A) and B)
G) A) and E)

Question 13

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads,spreads,and meats,but at its introduction the company forgot to explain this to potential consumers.This product failure demonstrates

Accepted Answer

A)  not satisfying customer needs on critical factors.
B)  poor product quality.
C)  poor execution of the marketing mix.
D)  an insignificant point of difference.
E)  bad timingF) C) and D)
G) B) and E)

Question 14

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of consumer or safety test occurs during the __________ stage of the new-product process.

Accepted Answer

A)  new-product strategy development
B)  development
C)  business analysis
D)  screening and evaluation
E)  market testingF) A) and D)
G) A) and C)

Question 15

Which of the following is considered a durable good?

Accepted Answer

A)  silverware
B)  caviar
C)  marketing research
D)  chewing gum
E)  votingF) A) and E)
G) A) and B)

Question 16

Services can be classified according to whether they are delivered by people or equipment,whether they are for profit or nonprofit organizations,and whether they are __________.

Accepted Answer

A)  government agencies
B)  a national organization or a global organization
C)  privately owned or publicly owned
D)  performed by independent contractors
E)  owned by individuals or corporationsF) A) and D)
G) D) and E)

Question 17

Services are a significant part of the U.S.economy,reaching almost __________ percent of its gross domestic product.

Accepted Answer

A)  20
B)  25
C)  30
D)  40
E)  50F) B) and E)
G) C) and E)

Question 18

In marketing,an idea is

Accepted Answer

A)  a thought that leads to a product or action.
B)  an inspiration that evolved from market research.
C)  an observation about a series of events.
D)  a concept explaining the behavior of an individual or group.
E)  an observation about an individual or group and how they use a service or product.F) A) and E)
G) C) and D)

Question 19

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Accepted Answer

A)  development
B)  stage-gate
C)  idea generation
D)  business analysis
E)  screening and evaluationF) A) and D)
G) B) and C)

Question 20

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the ...

Exam 10: Developing New Products and Services

In marketing,an idea is

Correct Answer
verified

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Correct Answer
verified

Services are a significant part of the U.S.economy,reaching almost __________ percent of its gross domestic product.

Correct Answer
verified

Explain what an unsought product is and give some examples.

Correct Answer
verified
An unsought product is an item that the ...
View Answer

Advertising is most important for which of the following products?

Correct Answer
verified

IDEO is a company that

Correct Answer
verified

Services can be classified according to whether they are delivered by people or equipment,whether they are for profit or nonprofit organizations,and whether they are __________.

Correct Answer
verified

Audiences are allowed to preview actual movies (a "sneak preview") such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process?

Correct Answer
verified

Distribution is very limited with which of the following type of consumer product?

Correct Answer
verified

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Correct Answer
verified

Which of the following is considered an idea?

Correct Answer
verified

Correct Answer
verified

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of consumer or safety test occurs during the __________ stage of the new-product process.

Correct Answer
verified

Cars and appliances are classified as

Correct Answer
verified

The new-product process refers to

Correct Answer
verified

Raw materials,such as grain or lumber as well as assemblies or parts,are referred to as

Correct Answer
verified

Which of the following is considered a durable good?

Correct Answer
verified

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads,spreads,and meats,but at its introduction the company forgot to explain this to potential consumers.This product failure demonstrates

Correct Answer
verified

An iMac personal computer from Apple can be classified according to all of the following categories EXCEPT:

Correct Answer
verified

Compare continuous,dynamically continuous,and discontinuous innovations.Provide the marketing strategy and an example of each.

Correct Answer
verified
With a continuous innovation,no new lear...
View Answer

Exam 10: Developing New Products and Services

In marketing,an idea is

Correct AnswerverifiedShow Answer

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Correct AnswerverifiedShow Answer

Services are a significant part of the U.S.economy,reaching almost __________ percent of its gross domestic product.

Correct AnswerverifiedShow Answer

Explain what an unsought product is and give some examples.

Correct AnswerverifiedAn unsought product is an item that the ...View AnswerShow Answer

Advertising is most important for which of the following products?

Correct AnswerverifiedShow Answer

IDEO is a company that

Correct AnswerverifiedShow Answer

Services can be classified according to whether they are delivered by people or equipment,whether they are for profit or nonprofit organizations,and whether they are __________.

Correct AnswerverifiedShow Answer

Audiences are allowed to preview actual movies (a "sneak preview") such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process?

Correct AnswerverifiedShow Answer

Distribution is very limited with which of the following type of consumer product?

Correct AnswerverifiedShow Answer

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Correct AnswerverifiedShow Answer

Which of the following is considered an idea?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of consumer or safety test occurs during the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

Cars and appliances are classified as

Correct AnswerverifiedShow Answer

The new-product process refers to

Correct AnswerverifiedShow Answer

Raw materials,such as grain or lumber as well as assemblies or parts,are referred to as

Correct AnswerverifiedShow Answer

Which of the following is considered a durable good?

Correct AnswerverifiedShow Answer

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads,spreads,and meats,but at its introduction the company forgot to explain this to potential consumers.This product failure demonstrates

Correct AnswerverifiedShow Answer

An iMac personal computer from Apple can be classified according to all of the following categories EXCEPT:

Correct AnswerverifiedShow Answer

Compare continuous,dynamically continuous,and discontinuous innovations.Provide the marketing strategy and an example of each.

Correct AnswerverifiedWith a continuous innovation,no new lear...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An unsought product is an item that the ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
With a continuous innovation,no new lear...
View Answer